Many agencies will want you to spend thousands of money and countless hours to find out what you already know about your company. They’ll send you a bloated proposal that will either waste your money or that you simply don’t have the seo budget for.

You’ll also waste time if your local business is not ranked on Google or other search engines, while your competitors draw the leads and convert them into customers.

The worst part is that most times, there are many simple things that can be done to optimize your existing website, Google My Business profile, and even your PPC campaigns that will help you start moving the needle on the vital search rankings your business needs.